In this project our mission was to help TenRoot transform from its "early-stage" identity and re-introduce it as a forward-facing, top-tier global provider.

The challenge was to maintain the raw, "white-hat" edge that won them those 200 clients while professionalizing the brand to speak directly to C-level executives at the world’s largest organizations.

We have changed the name and domain from 10root to a more accessible Tenroot, shifted the messaging, aligning the voice with their elite services and chose the “offence defence” holistic approach as our main theme- representing them with the red and the blue logo and visual language.

We engineered a digital experience that mirrors the precision of their services. The new website serves as a strategic portal, translating complex "Offendeffensive" methodologies into a clear, authoritative value proposition for international stakeholders and C-suite decision-makers.

Brand strategy and content ROTEM AMOR
Brand design & Website design IMRY GEFFEN
Website developed by TAMIR DAVIDOFF